Jacques Horovitz

Recognised throughout the world as a Customer Service Strategy expert, Jacques Horovitz has applied the principals that he espouses in his Chateauform concept.

After some ten years as a management lecturer at the ESSEC and Sup de Co business schools in Paris, Jacques Horovitz gave up teaching to travel to the USA. On the other side of the Atlantic, he tackled and subsequently immersed himself in an essential marketing concept: service quality. Through his work firstly with the Club Med marketing department, then with the Executive Board of Disney, before joining the Management Board at GrandVision, Jacques Horovitz made customer satisfaction and service quality his two central missions. An entrepreneur at heart, Jacques Horovitz put his theories into practice almost eight years ago when he opened the centre at Neuville-Bosc, the historic site where Châteauform’ was founded.
 
In collaboration with several friends, he developed the concept which would lead to the group’s success: providing venues exclusively dedicated to seminars where participants can feel perfectly at home. A lecturer in Service Strategy Marketing at IMD (International Institute for Management Development) in Lausanne, Switzerland, Jacques Horovitz has written several books about customer service: Quality of services (1987), which was translated into 10 different languages, Total Customer satisfaction (1992) and Seven secrets of service strategy (2000).
 


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