CrossKnowledge will held an exclusive event to give the opportunity of exchange between European homologues about value creation. The program will include a 2 hours conference by Marc Bertoneche, professor of the Harvard Business School, and an experts roundtable on the following topics: - How HR agents could contribute to value creation? - How make managers among the organization aware of the impact of their decisions in value creation, particularly mid-level management? - What HR indicators should be established to evaluate the contribution in value creation?

All boards of directors promise their capital investors to maximize value creation; it is the yardstick by which the success – or failure – of the chosen implemented strategy is evaluated. It is a vital objective for the company: unless sufficient value is created, it will find itself deprived of the crucial financial resources it needs for development. If the company is listed on the Stock Market, shareholder dissatisfaction will result in a drop in the share price… and the company could fall prey to investors eager to better exploit its potential for creating value.
To prevent this from occurring, it is vital that company management relay the keys for interpreting and the instruments for promoting value creation among all internal decision makers.

We are determined to create a unique opportunity of exchange among european peers about value creation. We will be pleased to have you among our guests to this meeting which we hope will be fertile on profesional testminonial exchange.


Marc Bertonèche   
Lecturer at Harvard Business School for 20 years, Marc Bertonèche also gives classes at the INSEAD business school in Fontainebleau as well as at various Paris-based business, political science and engineering schools (HEC, Sciences-Po and Collège des ingénieurs, etc.). His research interests include corporate finance and financial strategy, mergers and acquisitions, venture capital, the financial markets, corporate governance, risk management and international finance.
An internationally renowned researcher, and author of key reference works, he is in great demand across the world as a guest speaker. He is involved in designing and running a large number of “executive” training programmes for clients such as Air Liquide, AstraZenaca, Baxter International, Carrefour, Disneyland Paris, Electrolux, Goodyear, Hewlett- Packard, Honeywell, IBM, Kimberly-Clark, L'Oreal, Philips, Rhone-Poulenc, SAS International Hotels, St. Gobain, Schneider Electric, and Unilever… He also acts as a consultant for various organisations.

For more information and registration, click here.